We maintain our own research panel of respondents in addition to other panels that we can also access for more precise demographic targeting.
We used this Solavista research panel, consisting of over two million men, to identify samples of women and men who would participate in online surveys that generated the data for this book.
In October 2010, we surveyed U.S. and Canadian women, ages eighteen to fifty-five, to gather information on the questions they would most like to ask men regarding relationships, dating, sex, communication, and more. Over one thousand women submitted their responses through an online survey or directly to our website, www.wtfarementhinking.com, which we created as a forum that allows women to ask questions that we can take to men for answers. (www.wtfarementhinking.com is now the digital companion to this book.)
Then, in November 2010, we conducted an online survey of U.S. and Canadian men using the questions submitted by the women. Responses came from men, ages eighteen to sixty-six. Each question (250 in total) was asked of a unique group of one thousand men, over 250,000 in total.
The results of our surveys comprise the book you are now holding.
Survey respondents were remunerated for participating in our surveys. To encourage candor, survey respondents were assured that only their ages and first names would be used in the published results, unless otherwise authorized.
The goal of this project was not to conduct a scientific study of all aspects of the male-female dynamic. As such, the sampling methodology was not weighted to be representative of the North American population. In addition, the online survey approach excluded individuals who lacked Internet access.
Our goal was to develop insights into and a better understanding of the beliefs and attitudes men have regarding the questions women raised through our survey.